Privacy Policy

GFS Flooring Supply ("GFS," "we," "us," or "our") operates gfsflooringsupply.com (the "Site"). This Privacy Policy explains what information we collect when you use the Site, how we use it, and the choices you have.

Information We Collect

When you submit a form on this Site — including the estimate request forms on our homepage, contact page, and promotional landing pages — we collect the information you provide, which may include your name, phone number, email address, ZIP code, and details about the flooring or remodeling work you're interested in.

We also use hidden anti-spam fields on our forms (a honeypot field and a minimum-time-on-page check) to filter out automated submissions. These do not collect personal information from real visitors.

How We Use Your Information

Form submissions are sent directly to our customer relationship management system, Zoho CRM, where our team uses them to follow up on estimate requests, schedule appointments, and respond to inquiries. We do not sell your personal information to third parties.

Cookies and Advertising Technology

This Site uses cookies and similar tracking technologies through the following tools:

• Google Tag Manager and Google Analytics — to understand how visitors use the Site and to measure the performance of Google Ads campaigns.
• Meta Pixel (Facebook/Instagram) — to measure the performance of our Facebook and Instagram advertising and to show relevant ads to people who have visited our Site.

These tools may collect information such as your IP address, browser type, pages visited, and actions taken on the Site (such as submitting a form). Google and Meta may use this information according to their own privacy policies. You can control cookie-based advertising through your browser settings or through Google Ads Settings and Meta Ad Preferences.

Third Parties We Work With

We share information with the following third parties solely to operate and improve the Site and our advertising:

• Zoho CRM — stores and manages lead and customer information submitted through our forms.
• Google (Tag Manager, Analytics, Ads) — advertising measurement and analytics.
• Meta (Facebook/Instagram Pixel) — advertising measurement and analytics.
• Netlify — our website hosting provider, which processes standard web server logs (such as IP address and request data) to serve the Site.

Data Retention and Deletion

We retain the information you submit for as long as needed to respond to your inquiry and maintain our business records. If you would like us to delete the personal information we have about you, email info@gfsflooringsupply.com with your request and we will remove it from our systems, except where we are required to keep records for legal or accounting purposes.

Children's Privacy

This Site is intended for adults seeking flooring and remodeling services and is not directed at children under 13. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at info@gfsflooringsupply.com or (847) 416-0000.